Tokyo –September 26, 2019 – Toppan Printing (Toppan) (TSE:7911), a global leader in communication, security, packaging, décor materials, and electronics solutions, will showcase its latest applications of smart technologies as part of the digital transformation in packaging at LUXE PACK MONACO, the premier show for creative packaging, from September 30 to October 2 at the Grimaldi Forum.
Participating in LUXE PACK for the first time, Toppan will demonstrate how product packages can become devices linking to customers at every point of their journey. This is achieved by integrating an NFC tag into every product to give it a digital identity and connect it to the Internet; enabling a range of dynamic and expansive digital services for brands and their consumers. These include authentication for product verification and protection against refill and tampering, traceability for real-time supply chain visibility and prevention of gray market distribution, and consumer engagement for direct channels to consumers, real-time feedback, and optimal digital marketing.
Participating in LUXE PACK for the first time, Toppan will demonstrate how product packages can become devices linking to customers at every point of their journey. This is achieved by integrating an NFC tag into every product to give it a digital identity and connect it to the Internet; enabling a range of dynamic and expansive digital services for brands and their consumers. These include authentication for product verification and protection against refill and tampering, traceability for real-time supply chain visibility and prevention of gray market distribution, and consumer engagement for direct channels to consumers, real-time feedback, and optimal digital marketing.
Among other cutting-edge solutions, Toppan will be displaying the recently announced InTact, (https://www.toppan.com/en/news/2019/newsrelease190924e.html), an NFC tag-enabled anti-counterfeiting solution for wine and spirits. InTact features a Toppan NFC tag integrated into a capsule from Amcor Capsules to provide cork protection, authentication, and opening detection. This creates a high-security closing solution to help prevent fraudulent refilling and gray market diversion, a growing problem in the wine and spirits industry.
In addition to its range of connected devices to protect brands and engage with consumers, Toppan will also present the Secure ID Platform for providing brands with a cloud-based turnkey solution to digitize physical products and allow brands to engage directly with consumers via the tap of a smartphone. A Toppan expert will address Digital Transformation in Packaging as part of the TURBO TALKS held at 11 a.m. on all three days of the show.
In addition to its range of connected devices to protect brands and engage with consumers, Toppan will also present the Secure ID Platform for providing brands with a cloud-based turnkey solution to digitize physical products and allow brands to engage directly with consumers via the tap of a smartphone. A Toppan expert will address Digital Transformation in Packaging as part of the TURBO TALKS held at 11 a.m. on all three days of the show.
“Toppan is very excited to be joining LUXE PACK for the first time,” said Takuya Onuki, Business Development Manager for Toppan’s Security Products business. “Giving every product a digital identity helps to protect brands, their products, and their customers and enable highly effective consumer engagement. We look forward to showing everyone how our expertise in both security and packaging can be combined to give them the solutions they need to address a range of challenges in today’s market.”
Toppan’s booth at LUXE PACK MONACO will be located AC16 in the Hall Atrium.
About Toppan
Toppan is a leading global provider of integrated solutions in the fields of printing, communications, security, packaging, décor materials, and electronics. Serving customers in every sector of business and industry, Toppan’s global team of more than 50,000 employees offers optimal solutions enabled by industry-leading expertise and technologies to address the diverse challenges that businesses and society face in today’s rapidly changing market.
For more information, visit https://www.toppan.com/en/ or follow Toppan on LinkedIn https://www.linkedin.com/company/toppan-printing/.
