Toppan will demonstrate how its expertise in security and packaging enables connected products as part of the digital transformation in packaging. This entails integrating an NFC tag into every product to give it a digital identity that facilitates connection to the Internet, links to customers at every point of the product’s journey, and a variety of dynamic solutions for brands and consumers. Solutions made possible by connected products include authentication, traceability, and consumer engagement. This means that brands can introduce product verification, protect against refilling and tampering, monitor the supply chain in real time, prevent grey market distribution, and engage with consumers directly to enhance the value of feedback and improve digital marketing strategies.
The cutting-edge offerings Toppan will showcase at the AIPIA World Congress include NFC-enabled solutions for wine and spirits, cosmetics, and cosmetics packaging, and an eco-friendly paper-based antenna. InTact™, Cachet-Tag™, and CorkTag™ are examples of Toppan technologies that can facilitate authentication and tamper detection, help to prevent fraudulent refilling and grey market diversion, and enhance customer engagement for the wine and spirits sector. Toppan will also present its Secure ID Platform for providing brands with a cloud-based turnkey solution to digitize physical products and allow brands to engage directly with consumers via the tap of a smartphone.
Roland Lartigue, Business Development Director at Toppan Europe, will be speaking about Packaging and The Internet of Things at 4:15 pm on November 18 (https://events.bizzabo.com/AIPIA2019/agenda/speakers/503370). The 30-minute talk will look at how the interaction between real-world products and the digital world creates new customer experiences and how Toppan, following the adoption of its NFC-enabled security devices in the wine industry, is now tackling the issue of counterfeiting in the cosmetics sector.
“The AIPIA World Congress is an excellent opportunity for Toppan to demonstrate its innovation in both security and packaging,” said Takuya Onuki, Business Development Manager for Toppan’s Security Products business. “We are now seeing a world in which brands, products, and consumers are connected in new ways. By adding a digital identity to each product via its packaging, Toppan’s solutions provide the protection, peace of mind, and added value that all stakeholders are looking for in today’s market.”
For more information, visit https://www.toppan.com/event/aipia2019.html.