Tokyo – June 14, 2019 – Toppan Printing (Toppan) (TSE:7911), a global leader in communication, packaging, décor materials, and electronics solutions, has today announced the establishment of new subsidiary Toppan (Thailand) Co., Ltd. (Toppan Thailand) and the launch of marketing solutions serving local and Japanese customers in Thailand and the ASEAN region.
Thailand is promoting digital industry to achieve the next stage in its economic growth. Key themes for the creation of an economy driven by digital technologies are innovation, productivity and service business, and the country is accelerating efforts to achieve sustainable growth based on advanced industry and high-added-value. Competition in the Thai market is intensifying as a result of changes in business conditions and diversification of needs. Comprehensive marketing strategies, including people and workplace environments that can create high-added-value, are becoming more and more important.
Based on expertise accumulated by Toppan in addressing similar conditions in the Japanese market, Toppan Thailand will offer marketing solutions that fuse real world media with digital technologies to enhance value for Japanese and local companies growing their businesses in the Thai and ASEAN markets. Services will include sales promotion solutions employing digital signage and other leading-edge techniques, as well as space communication that uses digital ID authentication and IoT technologies to support the creation of smart offices and factories.
“We are very excited to launch a new company in Thailand,” said Makoto Arai, Senior Managing Executive Officer of Toppan’s Information & Communication business. “As a leading economy in Southeast Asia, Thailand presents a hugely promising and appealing market. We look forward to leveraging our extensive track record in the Japanese market to enable Toppan Thailand to offer sophisticated marketing solutions to customers in ASEAN countries. Beyond marketing, this will complement our existing folding carton, flexible and plastic packaging businesses in the region, and help to expand our security solutions, BPO, and tourism-related businesses, including cultural asset-based digital archiving and VR content.”
About Toppan Thailand
Toppan (Thailand) Co. Ltd. is a Thailand-based subsidiary of Toppan Printing. It will offer marketing solutions and services including the following to the Thai and ASEAN markets.
Market research; sales promotion tool planning and production; digital marketing-related planning and content production/sales.
Planning and creation of smart offices and showrooms; commercial facility and store development; digital signage development and sales; event and exhibition planning and installation; planning and construction of factory tour facilities; factory access control systems.
●Inbound tourism and digital archiving:
Digital archiving of cultural assets; creation and sales of VR productions; design and construction of viewing facilities; development of tourism-related apps.
BPO services; security solutions; package manufacture; import and distribution of Toppan’s products and services.
Toppan is a leading global provider of integrated solutions in the fields of printing, communications, security, packaging, décor materials, and electronics. Serving customers in every sector of business and industry, Toppan’s global team of more than 50,000 employees offers optimal solutions enabled by industry-leading expertise and technologies to address the diverse challenges that businesses and society face in today’s rapidly changing market.