©KOSÉ Corporation
Tokyo – February 17, 2021 – Toppan Printing (Toppan) (TYO: 7911), a global leader in communication, security, packaging, décor materials, and electronics solutions, has developed a stand-up pouch composed solely of paper material. The new pouch is included in Toppan’s “SUSTAINABLE-VALUETM Packaging” lineup, which is part of the recently launched “TOPPAN S-VALUETM Packaging” range targeting added value for society and fulfilling living. The paper-based stand-up pouch has been adopted for products in the SEKKISEI CLEAR WELLNESS skincare range from leading Japanese beauty and personal care company KOSÉ Corporation (KOSÉ).
With attention focused on the problem of plastic waste, there is heightened demand for more eco-friendly solutions, and global businesses are taking various measures to achieve targets for better circulation of plastic resources used for containers and packaging. The KOSÉ Group announced the KOSÉ Sustainability Plan in April 2020, setting out targets to be achieved by 2030 to proactively contribute to society and the environment. One of the themes under the plan is the reduction of environmental impact across all business activities, and KOSÉ is therefore driving initiatives to lower plastic consumption.
KOSÉ is advancing the adoption of containers and packaging considerate of the global environment for SEKKISEI, a flagship brand for its sustainability activities. Toppan, meanwhile, supports the efforts of companies addressing environment-related issues, such as global warming and plastic waste. The new paper-based stand-up pouch selected by KOSÉ represents one output of Toppan’s development of packaging and containers with improved environmental performance. The pouch is being used for SEKKISEI CLEAR WELLNESS W Barrier Mist, which went on sale on January 16, as well as Milk, Gel, Tone Up, and Milk Mild products in the SEKKISEI CLEAR WELLNESS UV Defence range, on sale from February 16.
Conventional paper-based stand-up pouches combine layers of paper, sealant, and plastic film. Toppan’s unique processing technology has now made it possible to ensure stable quality for a pouch consisting only of paper material and heat seal varnish (an adhesive coating agent). The use of a single paper material enables outstanding environmental performance. It not only reduces plastic consumption for the outer package to zero, but means CO2 emissions associated with packaging manufacture can be cut by roughly 28% compared with conventional plastic film stand-up pouches.
“SEKKISEI is one our main skincare brands and with it we have been advancing sustainability efforts for a number of years,” said Takumi Hasegawa, Executive Officer and Product Design Manager at KOSÉ Corporation. “We have adopted Toppan’s paper-based stand-up pouch for five products in the CLEAR WELLNESS series, which incorporates consideration for the envrionment into product design. We look forward to continuing to fuse our ideas with Toppan’s and working towards a sustainable, circular economy.”
“We are very pleased that Toppan’s new paper-based stand-up pouch aligns with KOSÉ’s efforts to reduce plastic consumption,” said Hiroyuki Otsuka, development manager in Toppan’s Packaging Solutions business. “We will continue to drive the development of more readily recyclable eco-friendly packaging for diverse contents and contribute to our customers businesses and a more sustainable society through TOPPAN S-VALUE™ Packaging.”
About TOPPAN S-VALUE™ Packaging
https://www.toppan.co.jp/living-industry/packaging/english/sustainability/
Solutions that function as a medium for communication to maximize the customer experience. Toppan provides optimal value for various aspects of everyday life, enabling smooth purchasing, efficient storage, preparation of tasty food, easy disposal, safety, peace of mind, and more.
Packaging and services generating value that helps to sustain business activities by enhancing efficiency in the supply chain, raising productivity, optimizing sales, and providing solutions to wide-ranging challenges.
Solutions that help drive reduction of environmental impact and create a circular economy. Toppan offers packaging using recycled plastic, mono-material packaging that enhances recyclability, and packaging using plant-derived materials such as paper and biomass plastic.
About KOSÉ
KOSÉ Corporation was founded in 1946 by Kozaburo Kobayashi with a vision and passion to provide people with dreams and hope during the post-war period. KOSÉ continues the legacy of its founder with a commitment to its customers of creating quality products that exceed expectations. With research and innovation at its core, KOSÉ has a portfolio of 30 brands that sell to multiple channels across Asia, Europe and the Americas including department stores, specialty stores, drug stores and direct.
For more information, visit https://www.kose.co.jp/company/en/.
About Toppan
Toppan is a leading global provider of integrated solutions in the fields of printing, communications, security, packaging, décor materials, electronics, and digital transformation. Serving customers in every sector of business and industry, Toppan’s global team of more than 50,000 employees offers optimal solutions enabled by industry-leading expertise and technologies to address the diverse challenges that businesses and society face in today’s rapidly changing market.
For more information, visit https://www.toppan.com/en/ or follow Toppan on LinkedIn https://www.linkedin.com/company/toppan-printing/.
