Toppan to Showcase the Latest Security Solutions for Intelligent Packaging in Shanghai at AIPIA Asia Summit and Luxe Pack
Toppan and Toppan Group company Toppan (Shanghai) Management will be showcasing their latest solutions at AIPIA Asia Summit 2021 (June 23), the international congress for smart packaging, and Luxe Pack Shanghai 2021 (July 7–8), the premier trade show for luxury packaging.
Based on the theme of “Make It Connected,” one of the solutions presented by Toppan at the two international events in Shanghai will be a cloud-based product ID authentication platform. Individual IDs assigned to products can be scanned by consumer smartphones as well as dedicated devices in factories and warehouses. This makes it possible for businesses to provide product information, authenticity verification, promotions, and other services to their customers while also using data collected for traceability, monitoring of grey market diversion, and other elements of supply chain management.
About AIPIA Asia Summit 2021
Date: June 23, 2021
Venue: InterContinental Shanghai Hongqiao NECC
Theme: New Development of Active and Intelligent Packaging in the Digital Age
Organizer: Active & Intelligent Packaging Industry Association
Official website: https://events.bizzabo.com/AIPIA-China
Together with TOPPAN, MAKE IT CONNECTED!
About Luxe Pack Shanghai 2021
Digital Transformation in Packaging
The evolution of IT has driven diversification of points of contact with customers. It has become vital to secure engagement points in product marketing. Giving products a digital identity enables packages to go beyond their conventional role to be conveyers of information̶devices that link to customers at every point of their journey. Providing every customer with an optimized service enhances both loyalty and brand value.
What We Do
We integrate an NFC tag into every product to give it a digital identity and connect it to the Internet. A digital identity enables us to offer Authentication, Traceability, Consumer Engagement and other dynamic and expansive digital services to brands and their customers.
NFC Labels with High-Quality Metallic Design
Brand-new NFC labels combining high-quality metallic design with maintenance of the communication performance required of NFC tags. Two types of label are available—a metallic decor type and a metallic surface type, both announced on June 16. Outstanding design and a premium look has been achieved by combining multiple decorative printing technologies used for creating eye-catching designs on high-quality folding cartons.
Toppan’s New China-Based ID Authentication Platform
One of the solutions presented by Toppan at the two international events in Shanghai will be a cloud-based product ID authentication platform, announced on May 18, 2021. Individual IDs assigned to products can be scanned by consumer smartphones as well as dedicated devices in factories and warehouses. This makes it possible for businesses to provide product information, authenticity verification, promotions, and other services to their customers while also using data collected for traceability, monitoring of grey market diversion, and other elements of supply chain management.
The ubiquity of smartphones, tablets, and other digital devices has prompted diversification of customer touchpoints and increased opportunities for businesses to be connected with consumers. To take advantage of this effectively, it is vital for companies to be able to monitor customer behavior in real time and provide optimized services.
By fusing its ID device technology with NFC-enabled ID authentication system infrastructure from Selinko SA (Selinko), Toppan has established a cloud-based ID authentication platform in China that creates customer touchpoints and facilitates supply chain management through safe and secure authentication of unique IDs assigned to individual products.
Businesses adopting the platform will not only be able to enhance customer engagement and provide a range of services directly, but also visualize and manage the supply chain through traceability and detection of grey market diversion.
In addition to dedicated scanning equipment at manufacturing plants and logistics warehouses, consumers’ smartphones can be used to scan QR Code, NFC tags, UHF-band RFID, and other ID devices, enabling companies to provide product information and authenticity verification, run digital promotions and other services, and use data collected to enhance and optimize customer experiences.
Web-based Data Management Dashboard (Brand Manager)
The platform features a secure web-based management interface to manage product and brand information. It provides real-time analysis of scan activity and related data to gain meaningful and actionable consumer insights.
The authentication engine supports various types of security encryption available from a range of NFC chips and compatible with tampering/opening detection features.
Grey Market Detection
Using a unique identifier associated with a preset destination market at production, product diversion can be detected by consumer scan and reported directly to your Brand Manager.
Free consumer mobile phone app is available on Google Play or the App Store. We also provide an option for brands to integrate the function directly into their own App.
The ILM station consists of a main computer and NFC readers on the brand’s manufacturing line to associate tag IDs with product information and verify tag functionality.
Toppan's Connected Devices
Toppan will showcase its diverse range of devices that add digital IDs to products. Solutions employing NFC technologies include functional ID devices that enable tamper detection, prevention of reuse, temperature management, and use on metal materials. In addition, Toppan will present newly developed ID devices based on the concept of fusing digital IDs with packaging.