[中文]

 

Toppan to Showcase the Latest Security Solutions for Intelligent Packaging in Shanghai at AIPIA Asia Summit and Luxe Pack

Toppan and Toppan Group company Toppan (Shanghai) Management will be showcasing their latest solutions at AIPIA Asia Summit 2021 (June 23), the international congress for smart packaging, and Luxe Pack Shanghai 2021 (July 7–8), the premier trade show for luxury packaging.

Based on the theme of “Make It Connected,” one of the solutions presented by Toppan at the two international events in Shanghai will be a cloud-based product ID authentication platform. Individual IDs assigned to products can be scanned by consumer smartphones as well as dedicated devices in factories and warehouses. This makes it possible for businesses to provide product information, authenticity verification, promotions, and other services to their customers while also using data collected for traceability, monitoring of grey market diversion, and other elements of supply chain management.


About AIPIA Asia Summit 2021

Date: June 23, 2021
Venue: InterContinental Shanghai Hongqiao NECC
Theme: New Development of Active and Intelligent Packaging in the Digital Age
Organizer: Active & Intelligent Packaging Industry Association
Official website: https://events.bizzabo.com/AIPIA-China

 
 

Pitt Gu
Manager, Planning & Development Department
Secure Business Promotion Division
Toppan (Shanghai) Management Co., Ltd.
© Toppan Printing Co., Ltd.
Pitt Gu, secure business promotion manager at Toppan (Shanghai) Management, will be giving a presentation titled "ID Authentication, Smart Connection Between Things and Digital World" at 10:30 am on the day of the Summit. The talk will be given in Chinese, and English interpretation will be available.

Overview
Along with industrial upgrading and consumption upgrading, as well as the continuous development of the trend of interconnection, packaging is becoming increasingly intelligentized as a vital element of a complete commodity. In addition to traditional packaging and protection functions, packaging is expected to enable anti-counterfeiting and traceability and to enhance interaction. It has become a tool connecting the real and digital worlds, endowing products with even more value.
 
In line with this trend, each package needs to be given a unique ID. TOPPAN has developed a range of different ID media. These including "KOISIO" series labels, which maintain the integrity of package design and enhance customers’ experience in terms of packaging appearance; Smart Packaging Labels that are embedded in packaging materials to bolster security and anti-counterfeiting; and Creative Interactive Labels that increase product selling points with phone-interaction solutions.
 
In order to collect and use the data generated by these IDs, the security of the unique ID must be ensured. TOPPAN has established a cloud-based ID authentication platform. This platform helps enterprises create customer touchpoints and realize supply chain management through secure and reliable authentication of the unique ID assigned to each product. This service perfectly matches the needs of our customers and helps them drive digital transformation in the China market.

Together with TOPPAN, MAKE IT CONNECTED!

 

About Luxe Pack Shanghai 2021

Dates: July 7, 2021 - July 8, 2021
Venue: Shanghai Exhibition Center
Organizer: Luxe Pack
Official website: https://www.luxepackshanghai.com/


Digital Transformation in Packaging

The evolution of IT has driven diversification of points of contact with customers. It has become vital to secure engagement points in product marketing. Giving products a digital identity enables packages to go beyond their conventional role to be conveyers of information̶devices that link to customers at every point of their journey. Providing every customer with an optimized service enhances both loyalty and brand value.



What We Do

We integrate an NFC tag into every product to give it a digital identity and connect it to the Internet. A digital identity enables us to offer Authentication, Traceability, Consumer Engagement and other dynamic and expansive digital services to brands and their customers.

AUTHENTICATION
・Verify the authenticity of products by scanning the tag with a smartphone
・Protect against refill fraud and package tampering and reuse
・Build customer trust through product authentication
 
TRACEABILITY
・Enable serialization, aggregation and data handling from carton and box to pallet
・Provide real time supply chain visibility through item-level track & trace
・Protect brands against grey market distribution by detecting product location through consumer scans
 
CONSUMER ENGAGEMENT
・Transform your products into a direct engagement channel to connect with consumers
・Capture real-time customer interaction feedback with your products
・Provide optimal digital marketing services to each consumer
 
INFINITE POSSIBILITIES
・A digital identity creates dynamic links between a product and customers that enable an infinite range of services.

 

NFC Labels with High-Quality Metallic Design

Brand-new NFC labels combining high-quality metallic design with maintenance of the communication performance required of NFC tags. Two types of label are available—a metallic decor type and a metallic surface type, both announced on June 16.  Outstanding design and a premium look has been achieved by combining multiple decorative printing technologies used for creating eye-catching designs on high-quality folding cartons.

Toppan’s new NFC labels are available as a metallic decor type (left) or metallic surface type (right).
© Toppan Printing Co., Ltd.



Toppan’s New China-Based ID Authentication Platform

One of the solutions presented by Toppan at the two international events in Shanghai will be a cloud-based product ID authentication platform, announced on May 18, 2021. Individual IDs assigned to products can be scanned by consumer smartphones as well as dedicated devices in factories and warehouses. This makes it possible for businesses to provide product information, authenticity verification, promotions, and other services to their customers while also using data collected for traceability, monitoring of grey market diversion, and other elements of supply chain management.

The ubiquity of smartphones, tablets, and other digital devices has prompted diversification of customer touchpoints and increased opportunities for businesses to be connected with consumers. To take advantage of this effectively, it is vital for companies to be able to monitor customer behavior in real time and provide optimized services.

By fusing its ID device technology with NFC-enabled ID authentication system infrastructure from Selinko SA (Selinko), Toppan has established a cloud-based ID authentication platform in China that creates customer touchpoints and facilitates supply chain management through safe and secure authentication of unique IDs assigned to individual products.


Businesses adopting the platform will not only be able to enhance customer engagement and provide a range of services directly, but also visualize and manage the supply chain through traceability and detection of grey market diversion.

In addition to dedicated scanning equipment at manufacturing plants and logistics warehouses, consumers’ smartphones can be used to scan QR Code, NFC tags, UHF-band RFID, and other ID devices, enabling companies to provide product information and authenticity verification, run digital promotions and other services, and use data collected to enhance and optimize customer experiences.








Web-based Data Management Dashboard (Brand Manager)

The platform features a secure web-based management interface to manage product and brand information. It provides real-time analysis of scan activity and related data to gain meaningful and actionable consumer insights.



Authentication Engine

The authentication engine supports various types of security encryption available from a range of NFC chips and compatible with tampering/opening detection features.


Grey Market Detection

Using a unique identifier associated with a preset destination market at production, product diversion can be detected by consumer scan and reported directly to your Brand Manager.


Consumer Mobile App

Free consumer mobile phone app is available on Google Play or the App Store. We also provide an option for brands to integrate the function directly into their own App.

Industrial Line Manager (ILM)

The ILM station consists of a main computer and NFC readers on the brand’s manufacturing line to associate tag IDs with product information and verify tag functionality.

 

Toppan's Connected Devices

Toppan will showcase its diverse range of devices that add digital IDs to products. Solutions employing NFC technologies include functional ID devices that enable tamper detection, prevention of reuse, temperature management, and use on metal materials. In addition, Toppan will present newly developed ID devices based on the concept of fusing digital IDs with packaging.


 

CorkTag™
Detects removal and piercing of the cork.
 
Cachet-Tag™
Prevents fraudulent relabeling with a brittle antenna circuit.
 
InTact
Capsule with integrated NFC tag for cork protection, authentication, and opening detection.
*InTact features a Toppan NFC tag integrated into a capsule from Amcor Capsules.
 
Integrated Package/ Container
Integrated tag enables NFC functions with no impact on design.
 
OD Tag
Detects opening of the box.
 
Certificate of Authenticity
Document with NFC functionality for proving the authenticity of a product.
 
Metal Tag
Can be attached to metal containers for baby formula and other products.
 
Temperature Sensor RFID
NFC tag with temperature logging.
 
Smartics-U
Low-cost UHF tag developed by Toppan to manage product information for distribution and retail industry.
 
Cachet Function
Prevents fraudulent relabeling and reuse with a brittle antenna circuit unreadable after label removal.
 
Open Detection Function
NFC tag with two circuits-one for tamper detection, the other can be used for customer engagement after opening.
 




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