Toppan to Show How Brands Can Transition From Authentication to Customer Engagement Through Smart Packaging at AIPIA Virtual Congress
Toppan will be presenting the latest security solutions for smart packaging during the AIPIA Virtual Congress, which will be held on line on September 10.
DIGITAL TRANSFORMATION IN PACKAGING
The evolution of IT has driven diversification of points of contact with customers. It has become vital to secure engagement points in product marketing. Giving products a digital identity enables packages to go beyond their conventional role to be conveyers of information̶devices that link to customers at every point of their journey. Providing every customer with an optimized service enhances both loyalty and brand value.
WHAT WE DO
We integrate an NFC tag into every product to give it a digital identity and connect it to the Internet. A digital identity enables us to offer Authentication, Traceability, Consumer Engagement and other dynamic and expansive digital services to brands and their customers.
TOPPAN'S CONNECTED DEVICES
Toppan offers a wide array of NFC tags for diverse needs to make your products smart.
SECURE ID PLATFORM
TOPPAN SECURE ID PLATFORM provides brands with a cloud-based turnkey solution to digitize physical products.
Brands can engage directly with their customers and offer various digital services through the tap of a smartphone.
Web-based Data Management Dashboard (Brand Manager)
The platform features a secure web-based management interface to manage product and brand information. It provides real-time analysis of scan activity and related data to gain meaningful and actionable consumer insights.
The authentication engine supports various types of security encryption available from a range of NFC chips and compatible with tampering/opening detection features.
Gray Market Detection
Using a unique identifier associated with a preset destination market at production, product diversion can be detected by consumer scan and reported directly to your Brand Manager.
Free consumer mobile phone app is available on Google Play or the App Store. We also provide an option for brands to integrate the function directly into their own App.
The ILM station consists of a main computer and NFC readers on the brand’s manufacturing line to associate tag IDs with product information and verify tag functionality.