Toppan will be showcasing its latest application of smart technologies as part of the digital transformation in packaging at LUXE PACK MONACO, the premier show for creative packaging, on September 30, October 1 and 2 at Grimaldi Forum.


DIGITAL TRANSFORMATION IN PACKAGING

The evolution of IT has driven diversification of points of contact with customers. It has become vital to secure engagement points in product marketing.

Giving products a digital identity enables packages to go beyond their conventional role to be conveyers of information—devices that link to customers at every point of their journey.

Providing every customer with an optimized service enhances both loyalty and brand value.


WHAT WE DO

We integrate an NFC tag into every product to give it a digital identity and connect it to the Internet. A digital identity enables us to offer Authentication, Traceability, Consumer Engagement and other dynamic and expansive digital services to brands and their customers.

AUTHENTICATION
Verify the authenticity of products by scanning the tag with a smartphone
Protect against refill fraud and package tampering and reuse
Build customer trust through product authentication
 
TRACEABILITY
Enable serialization, aggregation and data handling from carton and box to pallet
Provide real time supply chain visibility through item-level track & trace
Protect brands against gray market distribution by detecting product location through consumer scans
 
CONSUMER ENGAGEMENT
Transform your products into a direct engagement channel to connect with consumers
Capture real-time customer interaction feedback with your products
Provide optimal digital marketing services to each consumer
 
INFINITE POSSIBILITIES
A digital identity creates dynamic links between a product and customers that enable an infinite range of services.

 

TOPPAN'S CONNECTED DEVICES

Toppan offers a wide array of NFC tags for diverse needs to make your products smart.

 



SECURE ID PLATFORM

TOPPAN SECURE ID PLATFORM provides brands with a cloud-based turnkey solution to digitize physical products.
Brands can engage directly with their customers and offer various digital services through the tap of a smartphone.

TURBO TALKS

A Toppan expert will speak about Digital Transformation in Packaging as part of the TURBO TALKS beginning at 11 a.m. every day of the show.

LOCATION

 

OFFICIAL TEASER MOVIE